New Makeup Line, Rare Beauty by Selena Gomez.

What you need to know about Rare beauty, Selena Gomez’s UK Makeup Launch.

Actress, singer, philanthropist, and now makeup brand founder and creator Selena Gomez has ventured into her own beauty brand to create awareness and help shift views on beauty standards. Launched in the US in September 2020. The key concept of Rare Beauty is to own your own individuality, create looks that support your confidence and boldness.

The brand helps you to gain insight into feeling beautiful and natural in your own skin. Understanding the key importance of self-love and wearing your make-up to help you feel comfortable in your own skin. The brand encourages and showcases people from all different ethnicities, encouraging people to accept themselves as they are and to show the world how rare and unique we are. 

The makeup brand has newly arrived in the UK from the beginning of February. Selling at and available to buy from NKSpace official website and stores across the UK. There has been various buzz surrounding the launch of this brand, and it is growing more each season with new make products recently added for Spring. This includes an ‘A Warm Wishes Effortless Bronzer’ with 5 different shades available. 

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Getting inspiration from the creator herself Selena Gomez has made video tutorials exploring the brand Rare Beauty. These have been showcased on various social media apps such as Youtube, Tiktok, and Instagram. Being proactive and present, she has been using the products on herself and showing us how she would apply them for a natural or glamorous look. Exploring popular products such as Foundations, Concealers, Melting Blushes, and Liquid Eyeliner. 

There are so many different shades to complement a variety of skin completions. To guide you to find the right shade the official Rare Beauty website has a shade finder that is easy and simple to use. After finding your shade, it provides you with other products you can pair alongside the foundation. Other options of foundations shades are given to help as skin colours can change over different seasons. Giving you a real in-depth experience of guidance. 

https://www.instagram.com/p/CaTC8sePW1b/?utm_source=ig_web_copy_link

Rare Beauty Makeup

Brand creator Selena Gomez also released a music album titled ‘Rare,’ before launching this make-up line. She also used her own make during a photoshoot of her latest album titled ‘Revelacion.’ This shows the true nature of makeup, and how it looks in photos and in videos. 

What makes this brand individual and unique are the names for some of the items. The names have great content to help you feel uplifted when you read them, they are inspiring and encourage you to channel those feelings. 

Various examples of items with unique names for the products include: 

• True to Myself – Discovery Eyeshadow Palette

• Stay Vulnerable – Liquid Eyeshadow with 5 different shades

• Fearless, Daring, Courage and Transform – Lip Souffle & Matte Lip Cream.

• With Gratitude, Praise, Blessed, and Empathy – Dewy Lip Balm

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Rare Beauty Products

The packaging for the make-up is calm and effortless with its sleek design and neutral colours. It is also animal cruelty-free and vegan friendly. Making each item good for your skin and easy to wear every day. Other accessories include makeup brushes for the face, eyes, and eyeshadow application. 

With all of this, makeup product essentials are included too. Which are Mascara, Liquid Liner, Brow Gel and Pencil, Primers, Setting Powder, and a 4 in one Mist. All to help you complete and add to the make-up looks you are creating. 

Selena has also included a selection of her favourite items from the brand, titled ‘Selena’s Fave 4 Piece Mini Set.’ This can be useful in trying out the products with the mini items, which include a liquid blusher and lipstick. 

https://www.instagram.com/p/CZ7ODolJH0x/?utm_source=ig_web_copy_link

Rare Impact Fund

A fund was also set up by Selena Gomez to support mental health awareness called Rare Impact. It is to spread information and knowledge about mental health issues. It highlights how we can support and gain more insight into the matter. This topic is a close and personal matter for Selena as she has experienced mental health problems. This fund will help to encourage and support people who may be dealing with their own struggles. 

More recently announced is a pop-up shop in London, which has been launched by SpaceNK. This features various fun interactive activities, such as photo booths and a post-stick note writing wall. The pop-up shop was shown on SpaceNK’s Official TikTok, showing all the exciting opportunities. With the support of Selena Gomez, she adds to social media updates as the launch in the UK continues. 

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Author: Chandni Ahir