Saint Laurent Reigns Supreme: The Lyst Index Q3 Report Reveals the Fashion Brands Defining 2025

The Lyst Index Q3

The latest Lyst Index report has landed and it’s a fascinating snapshot of a fashion world at a crossroads. As many labels navigate creative reshuffles and recalibrate their collections, others are doubling down on what they do best. The result? A reshuffling of the hierarchy that rewards confidence, consistency, and clarity of vision.

At the very top, Saint Laurent reigns supreme for the first time, followed by Miu Miu, COS, The Row, and Coach rounding out the top five. Together, these brands capture the mood of modern luxury: sensual minimalism, timeless craftsmanship, and quiet confidence.

Saint Laurent: Power in Precision

Saint Laurent’s ascent to number one feels inevitable. Under Anthony Vaccarello’s direction, the brand’s signature handwriting has never been sharper tailored blazers, sculpted silhouettes, and an aura of poised sensuality that cuts through the noise. Searches for Le Loafer—the second hottest product of the quarter—rose by 66% month-on-month, proving that Saint Laurent’s understated sophistication continues to resonate in an era that prizes quiet luxury over loud logos. With every collection, the Parisian house reinforces what it means to look powerful without saying a word.

Miu Miu: Subversive Sweetness Still Seduces

In second place, Miu Miu maintains its hold on the cultural imagination with its unique blend of prim rebellion. Miuccia Prada’s mix of mini skirts, ballet flats, and collegiate layers continues to define the “coquette-core” aesthetic dominating TikTok and runways alike. It’s proof that modern femininity doesn’t have to whisper—it can wink. The brand’s ability to reinvent youthful nostalgia through impeccable Italian craftsmanship keeps it firmly in the global fashion conversation.

COS: Minimalism for the Masses

Making its debut in the top three, COS is the breakout star of the quarter. With a 147% increase in searches, the brand’s architectural minimalism and tactile sophistication are clearly resonating. The return of the chunky cashmere sweater—one of Q3’s hottest products—captures exactly why: quiet luxury for real life. COS’s appeal lies in its ability to make simplicity feel special—its restrained lines and grown-up warmth have struck a chord with those seeking timeless pieces that outlast trends.

The Row: The Gold Standard of Quiet Luxury

In fourth position, The Row continues its serene domination of the understated luxury space. Searches rose by 28% this quarter, driven by renewed interest in the brand’s Eel loafer—a sleek, sculptural style echoing the polished restraint of Saint Laurent. Mary-Kate and Ashley Olsen’s label remains a north star for those pursuing true minimalism, offering elegance that feels eternal rather than seasonal. The Row isn’t following fashion’s tempo—it’s setting its own.

Coach: America’s Modern Classic

Rounding out the top five, Coach proves that accessible luxury can be aspirational too. With demand up 29% this quarter, the brand’s strategic pop culture placements—from The Devil Wears Prada 2 to The Summer I Turned Pretty—have reinvigorated its image. The Empire bag, one of Q3’s top 10 products, embodies the brand’s modern reinvention: heritage leathercraft meets contemporary cool. Coach’s story is a reminder that authenticity, when paired with cultural awareness, can power a true comeback.

The CSC Edit

This quarter’s Lyst Index underscores a clear truth in fashion today: brands with conviction are the ones thriving. Whether it’s Saint Laurent’s Parisian precision, COS’s architectural minimalism, or The Row’s ascetic calm—each of the top five champions identity over imitation. As the industry steadies itself after years of flux, the message is clear: clarity is the new cool.

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