The Lyst Index Q2 2025: Miu Miu Back at No. 1 and Burberry Re-enters as The Worlds Hottest Fashion Brands

The Lyst Index Q2 2025

Miu Miu reclaimed the top spot in the Lyst Index for Q2 2025 (April to June) moving up one position to take the crown from Loewe, which slipped to second place. This marks yet another alternating reign between the two Spanish‑Italian labels. Miu Miu’s surge owes much to its faded suede loafers—a logo‑embossed boat‑shoe style—that became the fourth hottest product globally this quarter thanks to their blend of preppy nostalgia and modern edge.

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1. Miu Miu

Returning to the top after a brief hiatus in Q1, Miu Miu anchored its position with viral product momentum, especially around its suede loafers. The brand clearly resonates with affluent younger consumers seeking personality and playful design in their wardrobe.

2. Loewe

Loewe, which held No. 1 in the previous quarter, dropped one spot to No. 2. The departure of long‑time creative director Jonathan Anderson is believed to have contributed to declining search interest, although the brand remains near the peak of luxury demand.

3. Saint Laurent

Saint Laurent stayed consistent in third place, benefiting from its reputation for sharp tailoring, sunglasses, and leather goods. Its strong press presence and traditional aesthetic continue to attract steady demand.

4. Prada

Prada rose one position to fourth place this quarter. Its collaborations, strong storytelling in design, and sneaker offerings—particularly the Collapse Re‑Nylon trainers—helped it ride a wave of renewed interest across fashion and streetwear audiences.

5. Coach

Coach slipped one spot to No. 5 but remains firmly among the top brands as it continues to engage younger, sustainability‑minded shoppers—especially via initiatives like its Coachtopia label.

Brand Rankings: Top 10 and the Wider 2025 Landscape

Brands rounding out the top 10 included The Row, COS, Chloé, Bottega Veneta, and Moncler — many of which showed slight upward or downward shifts tied to key product hits or runway momentum.

Lyst Index Q2 2025 New to the Top 20: Burberry & Birkenstock

Two notable new entries emerged this quarter:

• Burberry re‑entered the top 20 at No. 17 after a year outside it. Its comeback reflects renewed consumer enthusiasm for “Cool Britannia” branding, strong menswear performance, and festival‑centric marketing strategies.
• Birkenstock landed at No. 19, marking a broader shift toward functional, heritage‑driven wardrobe staples. Its sandal silhouettes resonated with value‑driven buyers amid a rise in demand for durable utility fashion.

Lyst Index Q2 2025 Top 5 hottest Products

• The Row – Dune Classic Sandals
• Skims – Cotton Rib Tank Top
• Adidas – Entrada Sport Shorts
• Miu Miu – Suede Loafers
• Vibram – V‑Soul Flats

Lyst Index Q2 2025

The Lyst Index Q2 2025 underscores a fashion landscape shifting from polished minimalism toward personality-rich, accessible luxury, anchored by standout footwear. With Miu Miu, Prada, Saint Laurent, Loewe, and Coach continuing to helm the rankings, newcomer appearances from Burberry and Birkenstock reflect the increasing power of narrative, heritage, and utility to shape consumer interest.

The dominance of shoes—and the emotional storytelling behind each brand—signals more than aesthetic trends: it’s a cultural recalibration of how shoppers want to feel, invest, and display identity through what they wear.