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The Lyst Index Q1 2025
In the ever-evolving fashion world, The Lyst Index Q1 2025 has become the industry’s go-to authority for identifying what’s truly hot each quarter. For The Lyst Index Q1 2025, the results are in — and they reveal a shift in the luxury landscape, as emerging aesthetics meet timeless craftsmanship.
Powered by The Lyst Index Q1 2025, the world’s most intelligent fashion shopping platform, the Index uses data from 160 million shoppers annually, making it one of the most accurate reflections of consumer behaviour in the fashion industry.
The ranking is calculated using a mix of platform and external search data, product views, sales, and social media engagement globally. Here’s your look at the must-have luxury brands for The Lyst Index Q1 2025, according to The Lyst Index, and what makes each one essential for the modern wardrobe.
1. Loewe
Luxury meets craft-driven artistry: Loewe tops the list with its continued dominance in quiet luxury. Despite recently leaving Loewe for Dior, Jonathan Anderson’s vision for the Spanish house has captivated a global audience, from the Anagram logo resurgence to standout runway moments. The Puzzle Fold tote and ready-to-wear pieces in sculptural silhouettes have gone viral, making Loewe the brand of the moment.
2. Miu Miu
The Y2K revival with an intellectual edge: Miu Miu continues its meteoric rise, with demand for its micro minis, logo knits, and ballet flats reaching fever pitch. TikTok and Instagram have become virtual runways for the brand’s youth-driven aesthetic, while celebrity endorsements keep the hype machine going strong.
3. Saint Laurent
Sleek, seductive, and unmistakably French: With Anthony Vaccarello at the helm, Saint Laurent remains a pillar of aspirational dressing. Sharp tailoring, power silhouettes, and the now-iconic Le 5 à 7 shoulder bag continue to drive shopper interest across platforms.
4. Coach
A comeback story rooted in Gen Z cool: Coach has successfully reinvented itself, blending nostalgic Americana with modern relevance. Collaborations and TikTok-fueled handbag hauls have pushed it into the top 5 for Q1 — a testament to its masterful digital strategy.
5. Prada
Always ahead of the curve: Prada remains a steady force in luxury, with viral moments like its triangle logo accessories and re-nylon pieces fueling the buzz. The brand’s dual creative directors — Miuccia Prada and Raf Simons — continue to deliver a balance of futurism and heritage.
6. COS
Elevated essentials with minimalist charm: COS breaks into the top 10 thanks to a growing global appreciation for its quiet luxury aesthetic. Clean lines, neutral tones, and quality materials at an attainable price point make COS the wardrobe hero of 2025.
7. Bottega Veneta
Stealth wealth redefined: Under Matthieu Blazy’s direction, Bottega Veneta has fully embraced the quiet power of minimalism. The Andiamo bag and signature intrecciato leather continue to capture the attention of fashion insiders and celebrities alike.
8. The Row
The ultimate in discreet luxury: The Row’s cult following grows stronger, driven by its commitment to understated elegance and craftsmanship. Oversized blazers, sculptural knitwear, and architectural accessories are beloved by tastemakers who seek style without logos.
9. Chloé
Romantic, ethical, and effortlessly French: Chloé has climbed the Index with its eco-conscious collections and timeless femininity. Signature pieces like the Marcie bag and flowy tailoring remain staples among fashion-forward shoppers who favour a softer aesthetic.
10. Alaïa
An iconic revival: Under Pieter Mulier, Alaïa has reclaimed its place as a house of powerful femininity. Sculpted knits, second-skin silhouettes, and architectural bags like Le Coeur have propelled the brand back into the luxury spotlight.
Why This Matters:
The Lyst Index Q1 2025 offers more than just a glimpse into what’s trending — it reveals the cultural undercurrents shaping fashion at large. The rise of COS and Coach shows the blurring lines between luxury and accessibility, while brands like Loewe and The Row highlight the growing demand for quiet, considered elegance in a noisy world. From viral It-bags to understated wardrobe staples, these brands define what it means to be fashion-forward in 2025.
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