Ralph Lauren Has Taken Over Sloane Square This Summer

Where is The Ralph Lauren Summer of Sport Pop-up?

If you are anywhere near Chelsea between now and 12 July, Ralph Lauren has given you a very good reason to stop. The brand has returned to Sloane Square with a four-week Summer of Sport experience that opened on Monday 15 June, and it is exactly the kind of thing that makes summer in London feel like it is worth all the other months.

Ralph Lauren and Sloane Square is a natural pairing. The brand has been part of the Wimbledon story since 2006, outfitting on-court officials and releasing an exclusive capsule collection each year. Bringing that energy to one of London’s most well-dressed postcode makes complete sense, and this year’s activation is the most expansive version yet.

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What Is There

At the centre of the square sits The RL Clubhouse, a community space running live panel conversations, workshops in floral arranging and cookie decorating, lawn games, and children’s entertainment. It is a proper free-to-attend event rather than a brand installation you walk past. From 29 June, when Wimbledon gets underway, live match screenings begin. If you have never watched the tennis on Centre Court in person, watching it in Sloane Square with a Pimm’s in hand is a very reasonable alternative.

Ralph’s Coffee is open throughout, serving a summer menu that includes Pimm’s, iced lemonade, and a create-your-own soft serve ice cream situation that will make the heat bearable. Lavazza coffee is served as the Official Coffee of The Championships across the Wimbledon fortnight.

Opening hours for Ralph’s Coffee are Monday to Saturday, 10am to 8pm, and Sunday 12pm to 6pm, with extended hours across Finals weekend.

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What You Can Shop

The RL Club Shop stocks the Wimbledon x Polo Ralph Lauren capsule collection, the one that arrives each year and sells out faster than you expect. This year’s collection includes an exclusive print with floral motifs and classic stripes, and the inaugural Purple Label collection celebrating Wimbledon 2026, which brings British heritage together with Ralph Lauren’s highest tier of luxury. The Club Shop is open Sunday to Thursday, 12pm to 6pm, and Friday to Saturday, 12pm to 7pm.

The RL Sun Shop is running alongside it with new eyewear, which feels right given that this summer is apparently intent on delivering actual sunshine.

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The Detail Worth Knowing

A percentage of proceeds benefits The Royal Marsden Cancer Charity through Ralph Lauren’s Pink Pony initiative, the brand’s long-standing commitment to cancer research and care. It is the kind of detail that makes spending money here feel like the right thing to do rather than simply the enjoyable one.

The experience runs until Sunday 12 July, which takes it through to the final weekend of Wimbledon. Admission is free throughout.

If you are planning a day in Chelsea, this is worth building around. The Wimbledon capsule in particular moves quickly once the tournament starts and people remember it exists.

For more on the Wimbledon x Ralph Lauren collection and how to shop it, our full Wimbledon style guide covers everything worth knowing before the fortnight begins.

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