10 Questions with Laura Stowers, Artist, and Creative Visionary

Interview with Artist Laura Stowers

When you encounter Laura Stowers’ artwork, you can’t help but smile. Known for her bold colours, playful spirit, and powerful messages of kindness, empowerment, and joy, Laura Stowers’s work feels like a much-needed burst of positivity in today’s world. Whether she’s handing out ice creams on London’s streets, creating installations that spark conversation, or championing women’s health through her impactful Look at Your Boobs campaign, Laura Stowers’s mission is clear: to connect, to uplift, and to inspire.

In this 10-question interview, Laura Stowers discusses her creative process, how motherhood influences her art, and the legacy she hopes to leave through her joyful, thought-provoking work.

1. What inspires you to create such uplifting pieces? 

For me, art is about making people feel something, and joy and kindness are universal emotions that everyone can connect with. I’ve always believed that the world could use a little more positivity, and I try to create work that brings people a sense of lightness, happiness, and warmth. Whether it’s through a simple smile or an unexpected colour combination, I want my art to uplift people and encourage them to spread kindness, both to themselves and others. 

2. How did you develop your bold, colourful style aesthetic? 

My style is a reflection of my love for vibrant colours and strong, confident shapes. Over the years, I’ve experimented with different mediums and techniques, and the style I have now evolved naturally. I’ve always been drawn to the idea of creating art that grabs attention and evokes a positive emotional response. I find that bold, saturated colours have a way of instantly lifting spirits, and I love the idea of my work being instantly recognisable. It took time to refine it, but I’m proud of the unique voice I’ve developed. 

3. Can you tell us about your creative process? 

Do you follow a routine, or is your approach more spontaneous? My creative process is a mix of routine and spontaneity. I try to set aside time each day to paint or sketch, even if it’s just for an hour. But I also embrace the unpredictable side of creativity – sometimes, ideas come out of nowhere, and I have to follow where they lead. I’m very in tune with my mood and surroundings, and I often find that the work that excites me the most is the one that comes out organically, without too much planning. 

4. One of your recent campaigns involved handing out ice cream in London – what was the inspiration behind this project? 

The ice cream campaign was all about creating moments of joy in unexpected places. I wanted to give people something that would instantly make them smile and remind them of the simple pleasures in life, like a childhood treat. Ice cream, for me, is a symbol of happiness, nostalgia, and community. It was a spontaneous act of kindness meant to brighten up people’s days, while also sparking conversations about enjoying life’s small moments. 

5. How important is audience interaction in your art? 

Audience interaction is incredibly important to me because art isn’t just about creating something beautiful in isolation – it’s about creating a connection. I want my work to make people feel something, and I love the immediate feedback and joy that I get when people engage with it. Whether it’s through hands-on installations or public campaigns, I love seeing how my work can spark conversations and inspire others. Art has the power to create a dialogue, and I see that interaction as a vital part of the process. 

6. The Look at Your Boobs campaign is incredibly powerful. What motivated you to start this initiative, and what impact have you seen so far? 

The Look at Your Boobs campaign was born from a deep desire to empower women to take control of their health. It’s a playful, yet deeply serious, reminder for women to do self-checks and not wait for someone else to tell them when something’s wrong. Breast cancer is something that affects so many women, and this campaign encourages them to be proactive in their health. The impact has been moving – so many women have reached out to say that the campaign helped them feel more confident in checking their own bodies and feeling less afraid of the process. 

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7. How do you balance playfulness with deeper messages in your work? 

I think art should be both fun and meaningful. I love infusing humour and lightness into my work – it draws people in and makes them feel comfortable. But I also want to create art that makes people think. Balancing both allows me to create something that’s not only enjoyable but also thought-provoking. The playfulness invites people to engage, and the deeper message encourages them to reflect and take action. For me, it’s about finding that sweet spot where both elements work together seamlessly. 

8. You juggle being an artist with motherhood – how do you manage creativity alongside family life? 

It’s definitely a balancing act, but I wouldn’t have it any other way. Motherhood has taught me to be flexible and embrace spontaneity, which has actually enhanced my creativity. I’ve learned to make the most of my time – whether that means sketching in between school runs or using moments of quiet to really focus on my work. My kids are a huge inspiration, and they remind me every day to stay present and appreciate the small things in life. Creativity and family life don’t have to be separate – I personally think that they complement each other really well. 

One of the biggest challenges has been finding time and space to create. There’s always a balancing act between being there for my children and dedicating time to my art. But those challenges have actually shaped my work in beautiful ways – I’ve learned to appreciate the moments of calm, to seize inspiration when it comes, and to embrace imperfection. My art has become more authentic because of it. It reflects the chaos, the beauty, and the quiet moments that motherhood brings. 

9. Do you have any daily habits or rituals that help you stay inspired and productive? 

I like to start my day with a moment of quiet reflection – whether that’s a cup of coffee while I sit in silence or a quick meditation. It helps me center myself and tap into my creativity. Throughout the day, I make sure to step outside and take a walk, especially when I’m feeling stuck.

I’m currently working on some exciting new installations and collaborations with amazing brands and artists. I’m partnering with the Pink Ribbon Foundation again to raise breast cancer awareness, which is something extremely close to my heart. I was also recently in Dubai to launch a private commission at an art gallery. I’m excited to share more messages of joy, health, and empowerment with a wider audience and continue pushing the boundaries of how I connect with people through art. 

10. If you could leave one lasting message with your art, what would you want people to take away? 

I want people to take away a sense of empowerment, knowing that they have the ability to make their world a better, brighter place. Whether it’s through small acts of kindness, taking charge of their health, or simply being true to themselves, I want my art to inspire people to be more mindful, joyful, and courageous in their lives. Art can spark change, and I hope to leave behind a legacy that encourages others to embrace their power and make a positive impact.

Shop Laura Stowers artwork via the website and follow her on social media here.