This article may contain affiliate links. If you purchase through these links, we may earn a commission at no extra cost to you. For more information please see our Disclaimer

How to Remove Makeup Properly

Removing your makeup properly is one of the most overlooked — yet most important — steps in any beauty routine. As a Beauty Editor with combination skin, I can confidently say this: no serum, facial, or expensive moisturiser will work to its full potential if your skin isn’t truly clean at the end of the day.

In an era of long-wear foundations, waterproof mascaras, and SPF-laden bases, a quick swipe of a face wipe simply doesn’t cut it. Improper makeup removal can lead to congestion, dullness, breakouts, and premature ageing even if the rest of your skincare routine is impeccable.

The good news? Removing makeup properly doesn’t need to be time-consuming or complicated. Below is my tried-and-tested, editor-approved method for a clean, calm, and glowing complexion even on nights when time is short.

Step One: Start With an Oil or Balm Cleanser

The most effective way to remove makeup is to begin with an oil-based cleanser or cleansing balm. Oil dissolves oil meaning it effortlessly breaks down foundation, mascara, sunscreen, and pollution without stripping the skin barrier. Massage your cleanser onto dry skin using gentle circular motions.

Take your time around the eyes and along the hairline, where makeup tends to linger. This step should feel indulgent, not rushed — it’s where the real makeup removal happens. Once the makeup has fully melted away, add warm water to emulsify, then rinse thoroughly.

350

Step Two: Double Cleanse for a Truly Clean Base

Double cleansing isn’t a trend it’s a professional standard. After removing makeup with an oil or balm, a second cleanse ensures that residue, sweat, and impurities are fully removed. Choose a gentle cream, gel, or milk cleanser that suits your skin type.

This step cleans the skin itself, rather than just removing surface makeup. If you’re short on time, focus your second cleanse on the T-zone and around the nose, where congestion builds fastest. Your skin should feel clean, soft, and comfortable never tight.

350

Step Three: Remove Eye Makeup Gently

The eye area is delicate and prone to fine lines, so harsh rubbing is never the answer. If you wear heavy eye makeup or waterproof mascara, use a dedicated eye makeup remover before cleansing or as part of your first cleanse.

Soak a reusable cotton pad, hold it over the eye for a few seconds, then gently wipe downward. Let the product do the work. This prevents tugging and protects the fragile skin around the eyes.

350

Step Four: Tone (Optional but Beneficial)

Toning is optional, but I personally find it invaluable for restoring balance after cleansing — particularly if you live in a city or wear SPF daily.

Choose a hydrating or calming toner rather than an astringent formula. Apply with clean hands or a cotton pad, pressing gently into the skin.

350

Step Five: Finish With Night Skincare on Clean Skin

Once your skin is properly cleansed, your evening skincare can finally do its job. Apply serums, eye cream, and moisturiser to slightly damp skin to lock in hydration. This is where you’ll see the difference over time fewer breakouts, brighter skin, smoother texture, and makeup that sits better the next day.

350
350

The Chic Style Collective Edit

Proper makeup removal is the foundation of great skin not a luxury, but a non-negotiable. Invest in one excellent cleanser, take an extra minute each night, and your skin will reward you with clarity, glow, and resilience. In beauty, consistency always outperforms complexity.


Want more articles like this? Sign up to the Chic Style Collective newsletter for exclusive editor’s picks, capsule wardrobe guides, and seasonal style tips straight to your inbox. 

avatar
About Author

Natalie Dixon is the Founder and Editor-in-Chief of Chic Style Collective, an editorial magazine covering affordable luxury fashion, beauty, and lifestyle for women. A graduate of Vogue College of Fashion and London College of style with over 20 years in fashion and beauty, she specialises in investment dressing, considered beauty, and helping women create an elegant, attainable life of luxury. Her work is read by over 4.5 million readers worldwide.