Gigi Hadid Named Havaianas New Global Ambassador – Supermodel Brings Iconic Flip-Flop Brand Back in Style

Gigi Hadid announces new partnership with Havaianas

Gigi Hadid has been announced as the new global ambassador for Havaianas, marking a significant move for the Brazilian footwear brand. She shared the news on Instagram on Tuesday, March 18, expressing excitement about the collaboration. Hadid, who grew up near the beach in Malibu, described the partnership as “surreal and a bit nostalgic,” recalling that she has worn Havaianas flip-flops since childhood.

Taking to Instagram Gigi Hadid wrote: “So happy to be @havaianas’ new global ambassador — I’m a lifelong fan of these Brazilian icons !! on & off the beach.”

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As part of her debut campaign, Hadid promotes the brand’s Slim Point Flip Flop style. Havaiana’s aims to elevate its global fashion presence with this collaboration, aligning itself with the trend of luxury brands embracing casual footwear. The brand has previously partnered with designers such as Dolce & Gabbana and Saint Laurent, positioning itself as a stylish yet laid-back choice for fashion-conscious consumers.