10 Questions with Founder of Flora Lab Paris Nikolina Kisic Mamic

Interview with Nikolina Kisic Mamic, Founder of Flora Lab Paris

Flora Lab Paris is redefining luxury haircare through a powerful fusion of science, nature, and sensory ritual. Founded by former L’Oréal expert Nikolina Kisic Mamic, the brand champions scalp-first formulations, clean ingredients, and in-house perfumery to deliver transformative results—and a truly elegant experience.

In this exclusive 10 questions with interview, Nikolina shares the story behind the brand, her vision for conscious luxury, and what’s next for Flora Lab Paris.

1. Can you share the story behind Flora Lab Paris—what inspired you to create a brand at the intersection of nature, science, and luxury?

My journey in the haircare industry began early, deeply influenced by my family’s involvement in the sector. Growing up, I was immersed in the world of hairdressing, which instilled in me a profound understanding of hair health and aesthetics. 

After many years working at L’Oréal, the world’s number one beauty group, I decided to use my in-depth knowledge of beauty, hair science, formulation, as well as luxury, to envision an innovative haircare line. 

Having become an expert in both formulation and high-end service, I saw myself as a pioneer of the curative approach in the hair industry. I became a consultant for luxury hotels by developing my own five-step Hair Spa methodology (The Hair Lab), a highly luxurious approach that revolutionised existing hair rituals. At the same time, I honed my sense for developing a groundbreaking range of products, Flora Lab Paris.

Flora Lab Paris was launched in mid-2023 with the vision of revolutionising haircare by focusing on the scalp’s health, recognising it as the foundation for beautiful hair. This approach stemmed from the understanding that many hair issues originate from scalp imbalances. By addressing the scalp first, we aim to provide holistic solutions that promote overall hair wellness.​ 

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2. Your products have such an elegant, intentional feel. How do you approach product formulation and the sensory experience of Flora Lab?

Flora was six years in development, with relentless product testing to ensure real, measurable results. At the heart of our 41-product range are two proprietary innovation complexes:

• FP5® Biome Complex — a groundbreaking fusion of amino acids, marine bioactives, and micropeptides that balances the scalp microbiome and stimulates fibroblast cells for collagen and elastin production.
• FMP10® Complex — a high-performance blend of short-chain hyaluronic acid and peptides that strengthens hair fibre structure and enhances density.

These formulas treat hair as a living fibre, enabling regeneration, restoration, and transformation.

To accompany our advanced formulations, Flora infuses every product with a custom fragrance designed by its in-house perfumer, Clemence Besse, – a first in the haircare industry. Each scent is inspired by far-flung islands and crafted to turn hair rituals into immersive escapes – elevating haircare to a multi-sensory wellness experience that deepens emotional connection and consumer loyalty.

3. The Miracle Spray No.3 has become a personal favourite here—we’re constantly asked about the beautiful scent. What inspired that particular blend, and what makes it so special?

A wonderful choice! The Miracle Spray No.3 is a one-of-a-kind perfume hair mist with multiple actions and benefits: care, strength, shine, anti-aging, style refreshing, protection and a gorgeous exclusive perfume, Flora a Borneo.

A citrus woody ambery perfume, Flora’s journey to Borneo envelops you in a bright, sensual fragrance. Fresh wilderness mingles with the amber-hued beauty of evenings spent on this volcanic island.

4. Flora Lab Paris feels like more than just skincare—it’s a lifestyle. How would you describe the woman who embodies your brand’s philosophy?

The Flora woman embraces a healthy, well-balanced lifestyle and understands the importance of self-care. She adopts habits and rituals to nurture herself inside and out. These include incorporating superfoods, movement and meditation into her daily routine. Using our Flora products is a natural extension of this lifestyle, providing nourishment for the scalp and hair as well as a multi-sensory uplifting, wellness experience.   

5. What role does nature play in your brand—both in terms of ingredients and your overall ethos?

Nature is the cornerstone of Flora Lab Paris. Our formulations are deeply inspired by the natural world, utilising biomimetic ingredients that mirror the body’s own biology. We harness the power of natural superfoods and botanicals, such as amino acids, marine bioactives, and micro-peptides, to create products that are both effective and gentle. 

Transparency is paramount to us. We pride ourselves on offering pure, clean ingredients in their most potent forms, including hyaluronic acid, ceramides, and keratin, allowing our customers to understand and trust what they’re applying to their hair and scalp. 

Our ethos revolves around the belief that a healthy scalp is the foundation for beautiful hair. By respecting and nurturing the scalp’s natural microbiome, we aim to restore balance and vitality, leading to stronger, shinier hair. This holistic approach, rooted in nature and backed by science, defines our commitment to clean, effective haircare. 

6. Luxury beauty is evolving to be more mindful and minimalist. How does Flora Lab Paris align with this shift toward conscious luxury?

Flora’s products are 100% clean and free from sulfates, silicones, PEGs, mineral oils, alcohol and betaine. The are vegan, genderless and age-inclusive (safe from age 3+).

Many of the products have been created for multi-use, therefore reducing overconsumption and they are packaged in recyclable glass, with no cellophane, aerosols or excess materials

We provide a luxury experience; however, every touchpoint reflects Flora’s deep commitment to sustainability and responsibility.

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7. You’re building a brand with a distinctly Parisian identity. What does Paris mean to you in terms of beauty, wellness, and daily rituals?

Paris, to me, epitomises the fusion of elegance, tradition, and innovation. Having been educated in France and spent years working with L’Oréal, I’ve been deeply influenced by the French approach to beauty and wellness. It’s a philosophy that values quality over quantity, ritual over routine. 

In Parisian culture, beauty is not just about appearance; it’s about how one feels. Daily rituals are cherished moments. This emphasis on self-care and well-being is integral to Flora Lab Paris. 

Our brand embodies this Parisian spirit by offering luxurious, science-backed haircare treatments that transform everyday routines into indulgent rituals. From our collaborations with our exclusive perfumer to our presence in prestigious locations like La Réserve Paris and Cheval Blanc Courchevel, we strive to bring the essence of Parisian beauty and wellness to our clientele.

8. What have been some of the most rewarding moments since launching Flora Lab—and what has surprised you most as a founder?

Seeing Flora Lab Paris come to life has been amazing. I launched the brand after a decade-long pursuit to fuse cutting-edge science, holistic wellness, and transformative luxury into a single, disruptive force in haircare. It has been so rewarding to see Flora pioneering a new era, introducing hair therapists, reimagining the consumer experience, and pushing haircare into the wellness and skincare spaces where it belongs.

Launching our products and hair spa services in partnership with the most exceptional retailers and exclusive resorts has been incredible. Plus, the positive results and feedback we receive from our customers is testimony to the truly transformational impact our products and rituals can have.

I truly believe that our products and approach are real game changers and am of course incredible grateful for the support of our retail and spa partners, and above all the loyalty of our customers.  

9. What are your hero products that customers keep coming back for—and why do you think they resonate so deeply?

Our Daily Detox Sensitive Scrub is one of our best-selling products. It really is a hero product as cleansing with a scrub is the key to a healthy scalp and hair. With its blend of super-ingredients, our Daily Detox Sensitive Scrub should be part of your weekly/daily routine to eliminate the dead cells, product buildup, and impurities.

It restores the pH and microbiome balance and leaves your scalp feeling fresh and clean. It does not weigh the hair down. Instead, it improves the scalp’s natural moisture, which in turn hydrates your hair, making it feel less dry and bouncier. It improves your hair health and clears the way for hair growth. It is a super star product, and our customers rave about the results! 

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10. As a female founder, what advice would you offer women seeking to create their own luxury or wellness brand from the ground up?

Make sure to spend time at the point of sale to understand the consumers and their real needs. This is the 1st major step. Make sure your proposition is disruptive and innovative, but intuitive for consumers. 

Once you have the ‘killer’ product make sure the way in which you go to market will make you stand out. Overall, you have to be ready to live your work. Persistency and discipline are the key, together with determination and passion. Once you start, there is no giving up! 

To learn more about Nikolina, visit Flora Lab Paris or follow along on social media @floralabparis for the latest updates and inspiring content.