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The Dôen Dress

As the sun warms up and our wardrobes transition into breezy staples, one label is reigning supreme in the summer style stakes: Dôen. Known for its romantic silhouettes, vintage-inspired prints, and California-cool femininity, Dôen has become the brand for effortless warm-weather dressing. This summer, the Dôen dress is your shortcut to looking chic, relaxed, and quietly luxurious—no matter where your travels take you.

From coastal walks in Malibu to Mediterranean escapes, Dôen has become a go-to style for fashionistas and celebrities, each interpreting the brand’s dreamy aesthetic in their own distinct way.

Why Everyone’s Obsessed With Dôen Right Now

Founded by sisters Margaret and Katherine Kleveland, Dôen was born out of a desire to create clothing that feels nostalgic yet modern, with a strong commitment to sustainability, ethical production, and empowering women-led businesses. Their dresses, in particular, have become synonymous with the modern bohemian—think puff sleeves, shirred bodices, floaty hemlines, and floral patterns that wouldn’t look out of place in a Jane Austen novel (if it were set in Topanga Canyon).

Celebrity Fans of Dôen: Summer’s Best Dressed

Meghann FahyThe White Lotus star has been spotted in Dôen’s signature prairie dresses, often styling them with oversized sunglasses, flat sandals, and beachy waves. Her take on the brand leans classic and understated—perfect for that “quiet luxury” aesthetic.

The Best Dôen Dresses to Buy This Summer

Whether you’re booking a trip to Provence or just looking to elevate your weekend wardrobe, here are the most-wanted Dôen dresses of the season:

The Marianne Dress – A cult favourite with a smocked bodice and ruffled straps, the Sol dress is as wearable for a city stroll as it is for a summer soirée. Choose it in muted florals or fresh white.

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The Ischia Dress – With its sweetheart neckline, puff sleeves, and flowing skirt, the Ischia is a romantic dream. Wear it with espadrilles for an instantly polished holiday look.

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The Levine Dress – A simple midi with a button-down front and subtle gathers—this one is ideal for those who love quiet elegance. Add a straw tote and you’re golden.

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The Bardot Dress – New for summer 2025, this ankle-length style features exaggerated puff sleeves and a flattering empire waist. It’s giving “vintage countryside picnic,” and we’re obsessed.

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The Emmaretta Dress – Cottagecore meets 2025. The strapless and flared silhouette makes it a go-to for brunches, bike rides, and everything in between.

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Dôen Dresses

Whether you’re on the Amalfi Coast or just dreaming of it, Dôen dresses offer that rare blend of comfort, craftsmanship, and timeless beauty. And with celebrities leading the way, there’s no better time to join the Dôen girls’ club.

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About Author

Natalie Dixon is the Founder and Editor-in-Chief of Chic Style Collective, an editorial magazine covering affordable luxury fashion, beauty, and lifestyle for women. A graduate of Vogue College of Fashion and London College of style with over 20 years in fashion and beauty, she specialises in investment dressing, considered beauty, and helping women create an elegant, attainable life of luxury. Her work is read by over 4.5 million readers worldwide.