DeMellier ICONS 2025: The New Collabortion featuring Elsa Hosk and Alison Tobey

DeMellier Icons 2025

When DeMellier announced its ICONS 25 collection, I knew it was going to be special. After all, this is the London-based accessories house that has become a quiet-luxury favourite among editors, royals, and celebrities alike. But when I saw Elsa Hosk’s take on The Midi Hudson, I instantly understood why DeMellier calls these pieces “icons.”

Elsa Hosk said: “The Midi Hudson embraces the minimal, elevated aesthetic I’m always drawn to.” The bag is everything we want in 2025: minimal yet chic, timeless yet relevant, and endlessly wearable from day to night.

The DeMellier Icons Range

The ICONS series isn’t just about creating a new colourway of a best-selling bag — it’s about celebrating women whose style, values, and influence define our time. Each collaborator was invited to select a DeMellier silhouette that spoke to them and reinterpret it in a way that feels deeply personal.

The line-up reads like a global style moodboard:

• Elsa Hosk x The Midi Hudson
• Marie von Behrens-Felipe x The Hudson
• SouKeyna Diouf x The Midi Paris
• Emelie Lindmark x The Midi New York
• Alison Tobey x The New York Shoulder

Each woman brought her own aesthetic and philosophy to her chosen design — and together, they reflect DeMellier’s ethos of craft, identity, and purpose.

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Why Elsa Chose The Midi Hudson

For Elsa, The Midi Hudson is the perfect representation of her own Scandi-minimal aesthetic. It’s understated but powerful, with clean lines, quiet hardware, and a versatile shape that can be styled with everything from oversized tailoring to a soft knit and jeans.

Her edition comes in Brûlée Suede & Brûlée Smooth leather — a tonal, neutral finish that fits seamlessly into her wardrobe of creams, caramels, and black. It’s not just a statement piece; it’s a style anchor, elevating any outfit without demanding attention.

Elsa describes it as the kind of bag that “goes with everything I wear” — which, if you follow her effortlessly cool street style, you’ll know is the highest compliment.

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What Makes It Iconic

DeMellier’s bags have long been loved for their balance of form and function, and Elsa’s Midi Hudson captures that duality beautifully:

• Perfect proportions — compact yet spacious enough for daily essentials.
• Day-to-night versatility — wear it on the shoulder, crossbody, or by its top handle.
• Sustainable craftsmanship — Italian gold-rated leather and lifetime repairs mean this is a forever investment.
• Minimal branding — quiet luxury at its finest, with discreet gold foil embossing. It’s a bag that doesn’t need to shout. Instead, it lets the wearer’s style shine.

The DeMellier Icons 2025

Elsa Hosk’s Midi Hudson proves that a truly iconic bag isn’t about logos or trends — it’s about balance, craftsmanship, and subtle confidence. And like Elsa herself, it embodies a sense of elegant minimalism that never goes out of style.

If you’re looking for a bag that feels modern now but will still be chic in 10 years, this is the one to invest in.

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