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Why Burgundy is the must-have colour of the season

As the seasons change and we transition into autumn style, the world of fashion also takes on a new palette. We have already discovered the best Autumn colour combinations but there is one that stands out this season. Burgundy is the one shade that is stealing the spotlight. Deep, rich, and luxurious, this colour exudes elegance while still being incredibly versatile. Whether you’re putting together an outfit for a casual outing or a glamorous evening, burgundy is the perfect hue to infuse into your wardrobe.

Research reveals that burgundy is THE colour of the season. Burgundy stands out as the colour of choice, making a bold statement across collections with searches for burgundy skirts up 2040%, burgundy jackets 935% and burgundy bags up 530%.

Burgundy is the must-have colour of the season

The Appeal of Burgundy

Burgundy is a timeless colour, yet it feels especially appropriate during the cooler months. It evokes warmth, sophistication, and an understated sense of luxury. Unlike brighter reds or deeper purples, burgundy strikes a perfect balance, making it suitable for both day and night wear. Its rich, wine-like hue complements a variety of skin tones and can be effortlessly paired with neutral colours like black, white, and beige, or even contrasting shades like mustard yellow, forest green, and navy.

But what truly makes burgundy a standout this season is its ability to bring depth and vibrancy to any look. In a season filled with darker, muted tones, it adds a pop of colour without being too loud. Whether incorporated through accessories or as a statement piece, burgundy is the perfect way to elevate your autumn wardrobe.

Must-Have Burgundy Pieces for Your Autumn Wardrobe

1. H&M

H&M has always been known for their chic yet affordable pieces and this season they’ve delivered a selection of cosy knits in deep burgundy hues. One standout item is their Wool Knit Sweater.

This chunky knit, with its relaxed fit and rich colour, is the perfect layering piece for the cooler months. Pair it with black skinny jeans and ankle boots for a laid-back, cosy look that’s perfect for brunch dates or running errands.

H&M also offers a sleek Maxi Skirt paired with a basic long sleeve makes it the ideal piece for transitioning from the office to after-work drinks for a sharp, sophisticated outfit.

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2. River Island

When it comes to statement pieces, River Island’s Wrap Dress is a winner. The soft fabric and deep hue of the dress make it a great choice for an evening event or a date night. Its flattering wrap design adds a touch of femininity while the satin finish gives it a luxurious feel.

River Island Textured Sleeveless Shirt  A sleeveless textured shirt. Pair it with the matching trousers for this year’s Christmas and New Year’s parties. Or you could try the beautiful River Island Sling Back Heeled Court Shoes Demand for slingback heels is up 54%, so why not incorporate both this trend and burgundy in one?  

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3. Ralph Lauren

Ralph Lauren is synonymous with the classic American style. The Tie Front Turtleneck Dress is a great investment piece that can be worn year after year. Its tailored fit and high-quality cotton fabric makes it both comfortable and stylish.

For a more luxe option, Ralph Lauren’s Cable-Knit Sweater is perfect for layering over a crisp white shirt for a preppy, polished look. The intricate cable-knit design adds texture, while the deep shade keeps it on-trend for the season.

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How to Style Burgundy This Season

One of the best things about the colour is its versatility. You can wear it head-to-toe for a bold, monochromatic look, or use it as an accent colour to brighten up a neutral outfit. For daytime, pair a knit jumper with black jeans and boots for an effortlessly cool vibe. For evening events, a satin dress combined with gold accessories will give you an elegant, sophisticated look.

Incorporating the colour into your wardrobe doesn’t stop at clothing. Bags, scarves, and even shoes in this rich hue can elevate your everyday look, adding a touch of luxury without going overboard.

Burgundy is undoubtedly the colour of the season, bringing a sense of warmth, luxury, and versatility to your autumn wardrobe. With options from H&M, River Island and Ralph Lauren, it’s easy to find stylish pieces that suit your taste. Whether you opt for cosy knits, elegant outerwear, or statement accessories, adding a touch of this gorgeous colour to your outfits will keep you looking chic and on-trend all season long.

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About Author

Natalie Dixon is the Founder and Editor-in-Chief of Chic Style Collective, an editorial magazine covering affordable luxury fashion, beauty, and lifestyle for women. A graduate of Vogue College of Fashion and London College of style with over 20 years in fashion and beauty, she specialises in investment dressing, considered beauty, and helping women create an elegant, attainable life of luxury. Her work is read by over 4.5 million readers worldwide.