New Burberry Outerwear Campaign, ‘It’s Always Burberry Weather’ Featuring Cara Delevingne

Burberry Outerwear

Burberry outerwear campaign, “It’s Always Burberry Weather”, is an ode to its British heritage and its expertise in crafting weather-resistant garments. The campaign, released in October 2024, features a star-studded cast including actor Barry Keoghan, model and actress Cara Delevingne, Oscar-winner Olivia Colman, footballers Cole Palmer and Eberechi Eze, rapper Little Simz, and Chinese actress Zhang Jingyi.

Photographed by Alasdair McLellan, the campaign highlights seven classic outerwear styles—trench, quilt, Harrington, puffer, parka, aviator, and duffle—set against the quintessentially British backdrops of London and the countryside. The collection emphasizes Burberry’s longstanding commitment to both style and functionality, making outerwear designed to withstand the unpredictable British weather.

In addition, Burberry has revived “The Shelter” logo from the 1970s, a symbol of the brand’s legacy of protection against the elements. This campaign also coincides with the reopening of Burberry’s iconic 57th Street store in New York, celebrating both its history and innovation.