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Alexa Chung is the first Ambassador for Lisa Eldridge Beauty

In a move that feels as natural as it is exciting, Lisa Eldridge Beauty has announced that English model and television personality Alexa Chung has been appointed as the brand’s first-ever ambassador marking a defining new chapter for the award-winning make-up artist’s namesake brand.

Both women are celebrated icons of British style each synonymous with effortless sophistication, creative individuality, and a deep appreciation for timeless beauty. Known for her perfectly undone aesthetic and natural charm, Alexa Chung embodies the modern yet classic appeal at the heart of Lisa Eldridge Beauty’s philosophy: artistry rooted in authenticity.

“Alexa has always represented that kind of effortless cool that so many women admire,” said Lisa Eldridge. “Her approach to beauty is fresh, intuitive, and quietly confident—qualities that mirror everything the brand stands for.”

To mark the partnership, Lisa and Alexa have come together in an exclusive video, where Lisa creates an easy, radiant make-up look using her most-loved products. The result? A masterclass in polished minimalism—think glowing skin, softly defined eyes, and a lip colour that looks like your own, only better.

The beauty collaboration feels like a perfect pairing: Lisa Eldridge’s refined artistry meets Alexa Chung’s signature British nonchalance. Together, they represent a new era of luxury beauty that celebrates individuality, ease, and elegance—values that continue to define the Lisa Eldridge brand as it expands its global presence.

We couldn’t imagine a more fitting match. Expect this partnership to inspire a wave of “real-girl glamour” make-up looks—modern, wearable, and quietly luxurious.


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About Author

Natalie Dixon is the Founder and Editor-in-Chief of Chic Style Collective, an editorial magazine covering affordable luxury fashion, beauty, and lifestyle for women. A graduate of Vogue College of Fashion and London College of style with over 20 years in fashion and beauty, she specialises in investment dressing, considered beauty, and helping women create an elegant, attainable life of luxury. Her work is read by over 4.5 million readers worldwide.