What is The Riviera Bob ? The Chic New Haircut Taking Summer 2025 by Storm

The Riviera Bob

When it comes to effortlessly elegant haircuts that whisper luxury, the Riviera Bob is the style of the season. Inspired by the sun-drenched sophistication of the French Riviera, this new take on the classic bob channels retro glamour with a modern, wearable twist—making it the go-to haircut for women who embody quiet luxury and timeless style.

According to Hello Fashion, the term was coined by expert hairstylist and Olaplex consultant, Tom Smith, this ‘do take’s inspiration from the sun-drenched glamour of the French and Italian Rivieras – a la Docle Vita.

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What Is the Riviera Bob?

Think of the Riviera Bob as the laid-back yet polished cousin of the sharp Parisian bob. Sitting just at or above the shoulders, this style combines relaxed waves or sleek volume with a side or centre parting, evoking the spirit of 1960s icons like Brigitte Bardot and Grace Kelly lounging in Cannes. It’s designed to move naturally, catching the breeze as you stroll along the promenade or sip an Aperol Spritz by the pool.

Why It’s the Perfect Summer Haircut

The Riviera Bob is low-maintenance but high impact—a must for women who want their beauty routine to feel effortless yet refined. It suits warm-weather dressing perfectly: think linen co-ords, oversized sunglasses, a silk scarf tied at the neck. Whether you’re heading to the Amalfi Coast or simply want to bring that coastal grandmother energy to your everyday look, this bob gives your appearance a polished yet undone finish.

Who Is Wearing the Riviera Bob?

This haircut is already trending with the fashion set. We’ve seen variations of the Riviera Bob on Khloe Kardashian and Zendaya, each adding their own spin to the look with soft waves, subtle layering, or a sleek, tucked-behind-the-ears finish. It’s the haircut that says “old money on holiday” without trying too hard.

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How to Style the Riviera Bob

The Riviera Bob is versatile enough to suit different hair types and textures. Here’s how to make the most of it:

• For a classic French feel: Add volume at the roots, a light curl at the ends, and tuck one side behind the ear. Finish with a mist of salt spray for texture.
• For a sleeker look: Use a smoothing balm and blow-dry with a round brush, aiming for soft movement and a glossy finish.
• For evening glamour: Tuck both sides back and add a statement earring for Riviera cocktail hour chic.

The Hair Products to Use

Elevate your bob with products that nourish and enhance natural shine:

• Shampoo & Conditioner: Try Oribe’s Gold Lust for luxury-level hydration.
• Styling Cream: Balmain Hair Couture Styling Cream keeps frizz at bay while adding softness.
• Texturising Spray: Ouai Wave Spray gives that lived-in, beachy texture that defines the Riviera vibe.

Who Does It Suit?

One of the most appealing things about the Riviera Bob is its universality. It works beautifully on straight, wavy, and lightly curly hair, and the length can be tailored to flatter your jawline and bone structure. It’s perfect for women over 30 who want a refresh that feels sophisticated, grown-up, and a little bit romantic.

In Summary: Why You’ll Love the Riviera Bob

• It’s quietly luxurious and timelessly chic.
• It’s wearable whether you’re on the beach or at a city brunch.
• It works with your natural hair texture and requires minimal fuss.
• It pairs beautifully with summer’s elegant fashion trends.

If you’re booking a hair appointment before your summer getaway—or simply want to bring a slice of the Côte d’Azur to your everyday life—the Riviera Bob is the hairstyle to ask for.