This article contains affiliate links. We may earn a small commission on items purchased through this article. For more information please see our Disclaimer.

What is the new Boom Boom fashion aesthetic?

The fashion cycle is dramatically pivoting from the understated allure of quiet luxury to something far louder and more opulent: Boom Boom Fashion. This emerging aesthetic, identified by trend forecaster Sean Monahan, is a direct response to the pared-down, old-money dressing that has dominated recent years.

Instead of whispering wealth, Boom Boom fashion shouts it. The Cut reported:Think flashy cars, sharp power suits reminiscent of American Psycho, deep tans and fur coats.” This is a style that revels in excess—spending money purely to look like you’ve spent money.

The Rise of Boom Boom Fashion

For much of the past decade, fashion has leaned towards the hushed tones of stealth wealth, with brands like The Row, Loro Piana, and Brunello Cucinelli epitomizing understated affluence. Neutral colour palettes, minimalist tailoring, and logoless luxury were the hallmarks of the “old money” aesthetic. However, as trends always operate in cycles, the pendulum is now swinging back toward an era of conspicuous consumption.

Boom Boom is reminiscent of the high-flying Wall Street era of the 1980s and the early 2000s, when designer logos, opulence, and power dressing ruled supreme. It embraces bold silhouettes, high-maintenance beauty, and a level of flamboyance that makes a statement before you even speak. If quiet luxury was about blending in with the elite, Boom Boom is about standing out.

Boom Boom Fashion
Boom Boom Fashion

Key Elements of Boom Boom Fashion

  1. Power Suits & Strong Silhouettes
  2. Furs & Luxurious Outerwear
  3. Flashy Cars & Statement Accessories
  4. Gilded, Over-the-Top Beauty
  5. High-Shine Fabrics & Statement Textures

Why Boom Boom Now?

Fashion is inherently cyclical, and Boom Boom is a natural response to the ultra-discreet, anti-logo movement of the past few years. In a post-pandemic world where people crave excitement, bold self-expression, and a return to glamour, this aesthetic offers an escape from the muted, old money aesthetic that has reigned supreme. Economic shifts also play a role—historically, times of financial uncertainty often lead to more flamboyant fashion, as seen in the Roaring Twenties and the excess of the 1980s.

Celebrities and influencers are already embracing the trend. From Kim Kardashian’s extravagant fur-lined coats to Zendaya’s powerful red carpet looks, the Boom Boom aesthetic is beginning to take centre stage.

Unknown 387
Jade Holland Cooper [Holland Cooper]

The Future of Boom Boom Fashion

Boom Boom fashion signals a return to aspirational dressing, where luxury is front and centre. Whether this trend becomes the defining aesthetic of the decade or a passing moment of excess remains to be seen, but for now, fashion is embracing its maximalist era. If quiet luxury whispered, Boom Boom is ready to roar.