I’ve Bought 17 Best Lipsticks in the Last Year — These Three Are the Only Ones I’d Repurchase

There of the best lipsticks to shop now.

If you work in beauty, there’s one thing you do more than anything else: try new products. Over the past 12 months, I’ve tested 17 of the best luxury lipsticks in search of the one—the kind of formula that makes you pause mid-application and think, Oh, this is it.

And while many were pretty, only three actually earned a permanent place in my handbag. Whether it was the tone, texture, or the way it lifted my whole face with one swipe, these are the best lipsticks that stood out from the crowd—and yes, I’d buy every single one again. These are the only best lipsticks that made the cut—and why they’re worth the repurchase.

1. Lisa Eldridge Velvet Lipstick in Velvet Muse

Best For: A chic everyday neutral that never washes you out

Lisa Eldridge Velvet Lipstick in Velvet Muse – Lisa Eldridge doesn’t just make lipsticks—she crafts them. Velvet Muse is the ultimate soft-neutral rosewood shade. It somehow works with no makeup or a full smoky eye, and the texture is like nothing else. The formula glides on like silk and sets to a demi-matte finish that looks like real velvet—no dryness, no flaking, just plush colour that stays in place for hours.

Chic Style collective Editor-in-Chief, Natalie Dixon said: “I’ve worn this on red carpets, Zoom calls, and even when I was flu-ridden but needed to feel put-together. It’s magic in a tube.”

Swatch Insight: A muted rose-brown with subtle cool undertones — universally flattering and quietly luxurious.

2. Westman Atelier Lip Suede in Les Nudes

Best For: Custom nude lips with a dewy, balmy finish
Why I Love It:

Westman Atelier Lip Suede in Les Nudes – Yes, it’s expensive—but this palette is luxury beauty at its most practical. Created by editorial makeup artist Gucci Westman, the Lip Suede in Les Nudes is a four-shade dream team ranging from soft peach to deep rose. The cream formula melts into the lips, giving a plump, balmy finish that looks expensive.

What makes this one a repurchase? Blendability. I’ve mixed custom shades for day, night, and even used the deeper tones as a blush. It’s a whole mood board in one sleek compact.

Wear Test Verdict: Not transfer-proof, but incredibly hydrating. Wears like a tinted balm but with elevated colour payoff.

3. Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk Medium

Best For: That “your lips but richer” look
Why I Love It:

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk Medium – We all know Pillow Talk—but Medium is the slept-on sister that gives a fuller, more dimensional effect. The berry-rose hue instantly wakes up the face, and the formula? It’s a soft matte that doesn’t dry or settle into lines.

I reach for this whenever I want to look polished in five seconds. It works with everything—cashmere sweaters, crisp white shirts, or a silk slip dress.

Beauty Editor Tip Charlotte ‘Lottie’ James explains: Apply straight from the bullet for full pigment, or blot with your fingertip for a blurred, just-bitten finish.

The Best Lipsticks

Beauty lovers will understand: the hunt for the best lipstick never truly ends. But after 17 trials, these three have earned a permanent spot in my beauty edit. They don’t just make me look good—they make me feel good. And honestly, in 2025, that’s what luxury beauty should be about.