Maison Poiray x Maison Ladurée: A Decadent Celebration of Style, Sweetness, and Parisian Elegance

This Mother’s Day [US May 11], two iconic French maisons – Maison Poiray and Maison Ladurée – unite in a dazzling collaboration that brings together the timeless beauty of fine jewellery and the irresistible charm of haute patisserie. In honour of Maison Poiray’s 50th anniversary, this stylish rendezvous has resulted in a truly exquisite gift: an exclusive collector’s coffret, alongside two limited-edition jewellery pieces infused with Ladurée’s signature sweetness.

A Match Made in Paris: When Jewellery Meets Patisserie

At the heart of this collaboration lies the deep-rooted heritage and savoir-faire of both Maisons. Maison Poiray, celebrated for its bold, feminine jewellery crafted in the heart of Place Vendôme, and Maison Ladurée, the legendary patisserie that first opened its doors in 1862 on Rue Royale, have combined their talents to create a refined, joy-filled experience for mothers everywhere.

The Collector’s Coffret: Elegance in Every Detail

Only 50 personalised hatboxes have been created for this occasion – each one a tribute to the creative spirit and luxury craftsmanship of the two brands. These beautifully adorned coffrets are embellished with custom 18k gold-plated brass studs engraved with the Poiray monogram and pearly pink Bakelite details, echoing Poiray’s iconic precious stone motifs.

In true Ladurée fashion, these embellishments also mimic the maison’s whimsical polka dot confetti print, creating a joyful fusion of jewellery elegance and confectionery delight. A chocolate brown and powder pink flocked ribbon, paired with an engraved Bakelite plaque bearing both logos, completes the box with a flourish of feminine charm.

Inside the Box: A Feast for the Senses

The treats inside are just as indulgent as the presentation. From monogrammed macarons featuring the Cœur Entrelacé motif to Eugénie confections, Hazelnut Vanilla Pearls, Marshmallow Bears, and a delicate Mélange Ladurée tea blend, every element has been carefully curated for a Mother’s Day celebration that indulges the senses.

But there’s more – one lucky recipient will discover a secret message hidden within their hatbox, winning them a limited-edition Cœur Entrelacé bracelet, blending jewellery with serendipity in the most elegant way.

A Jewel to Treasure: The Ladurée Edition Cœur Entrelacé

To mark the collaboration, Maison Poiray has reimagined its beloved Cœur Entrelacé design in soft Ladurée-inspired hues, resulting in two limited-edition creations: a rose gold pendant and a braided macramé bracelet enhanced with powder pink enamel. Delicate, feminine, and unmistakably Parisian, these pieces capture the sweet romance of both maisons in one wearable statement.

For the Mother Who Has It All

More than just a gift, this exclusive partnership between Poiray and Ladurée celebrates precious bonds, timeless elegance, and the joy of giving. Whether savoured, worn, or simply admired, these creations are designed to leave a lasting impression, just like the mothers they honour. Don’t forget mom this Mother’s Day 11 May 2025.